We Are PRIME Corporate Services
WE ARE YOUR ADVOCATES
We have a wide mix of talents and expertise, but we all share in common goals. Click the images below to find out more.
CEO and Visionary
“What is the impact the company can offer, what education is the current marketplace starving for, and how can this be a life-changing opportunity for the current employees and partners that are here.”
Steve Harward, CEO and Visionary, founded Prime Corporate Services in 2012 after recognizing there wasn’t anything in the marketplace that specialized in personal asset protection and tax minimization strategies for entrepreneurs. He started the company to chase his own financial dreams and make a true impact on small business owners who don’t know what it takes to be successful. Eleven years later, Steve has grown an 8-figure a year business, enrolling thousands of customers per month with nearly 200 employees. Under his leadership, PRIME has helped more than 150,000 entrepreneurs structure their businesses, save thousands on taxes,
and develop millions in business credit.
Steve is an expert in cultivating new relationships and oversees all partner management, while also providing a vision into the future of the business.
Steve’s “why” falls back on his two young children, Nolan and Zion, as he continues to chase his dreams and prove to them that they can accomplish anything they put their mind to. As PCS sets new milestones and goals, his focus remains on creating an impact for customers and advancement opportunities for the company and his team.
Chief Operations Officer
“I have some really deep-rooted relationships here and it’s more than success and whatever comes with it. It’s about pride, it’s about not letting other people down and it’s about providing a company and an environment that supports other people’s families and makes them feel safe and it’s something they can be proud of and share with others.”
Darren Jaynes, Chief Operations Officer, is the genius behind the strategy of the business and how it operates. Darren has a hand in every single department at PRIME, including everything from lead generation and how those leads are worked, all the way through the sales and compliance process. Most of his time is spent brainstorming and strategizing with other people to improve processes and make the business more efficient.
Darren oversees managers in several departments at PRIME – Scheduling & Compliance, Entity Fulfillment, Customer Solutions, Customer Experience, Marketing, HR, and Data Analytics. He was one of the driving forces to implement Salesforce and manages the CRM tool across all departments. Since Darren started at PRIME in 2018, the revenue has quadrupled without quadrupling staff headcount, due to his execution of strategy and technology.
Before PRIME, Darren spent ten years at Clearlink and has well-rounded experience from various roles there in sales, sales management, marketing, recruitment, hiring, account management, and relationship management. He graduated from the University of Utah with a B.S. in Strategic Communication.
Darren identifies his greatest strength as being the company “quarterback” – he excels at seeing the big picture and how things need to work from beginning to end. In his free time, Darren loves spending time with his wife and three young children. He loves doing anything outdoors – including golfing, boating, skiing, and snowboarding – and is a huge Utah Utes football fan.
“We’ve come so far and I’m so grateful and proud of what we’ve accomplished over the last 10 years. But I truly believe that we are just getting started. The ceiling of where we can take this, we are still ground level.”
Tommy Thornburgh, President of Prime Corporate Services, gives all the credit to his team for truly making a difference over the last 10 years he’s been at PRIME. Tommy is the brain and face behind all of the company’s webinars, presentations, and events and oversees 50 Corporate Advisors. Under his leadership, PCS has helped over 100,000 entrepreneurs structure their businesses properly. Tommy joined the team as one of three Corporate Advisors. Since then, he has grown his team to include 50 people that are helping more than 400 new entrepreneurs a day.
In addition to getting up on stage and presenting, Tommy takes a lot of pride in PRIME’s ability to grow and scale over the last several years. He started his self-employed career knocking on doors and selling pest control and learned early on what it’s like to pay way too much money in taxes. Tommy worked in sales at Clearlink before taking on his role at PCS.
Tommy has brought on many friends and family to the team and is proud of fostering the close family culture that exists at PRIME today. In his free team, he loves spending time with his wife and one-and-a-half-year-old daughter and appreciates any chance he can get to play a round of golf.
Director of Operations
“I think being a part of PRIME is amazing and more than anything, the group of people that work inside this building is wild. It’s phenomenal. I genuinely love everybody we work with. And that’s hard to say about a job. Everybody respects each other and cares about each other. It’s impressive.”
Jen Thornburgh, Director of Operations, is known around the office for her fierce leadership, passion, and exceptional ability to motivate others. Jen oversees managers in several departments at PRIME – Scheduling & Compliance, Entity Fulfillment, Customer Solutions, Customer Experience, Marketing, HR, and Data Analytics.
Jen started at PRIME as a Corporate Advisor in 2020, helping thousands of entrepreneurs structure their businesses. In 2022, she moved to the scheduling and compliance department and managed a team of nearly 20 people. She created a new hire training program for PCS and has personally trained more than 30 employees.
Before PCS, Jen was a Financial Advisor at Raymond James and primarily worked with women-owned businesses and individuals. One of her biggest accomplishments is achieving her Series 6, Series 63 and Series 7 licenses. She paid her way through college and graduated with a B.S. in Psychology at the University of Utah. She also earned a certificate in life and health insurance.
Jen lives by the mantra, “act like an owner, be a good mentor and be a good friend,” and influences many around the office to do the same. She created the company’s “Why Wall,” which highlights one individual a month who is nominated by peers for helping others and going the extra mile. In her free time, Jen loves being outside in the sunshine, hanging out with her dogs, and taking group fitness classes. She will take any chance she can get to hang out with her one-and-a-half-year-old niece who is her “absolute love and joy.”
Director Of Finance
“Just as it takes hard work and a lot of practice to develop the muscle memory to execute a certain skill, it takes hard work and a lot of practice to learn how to think in an effective, productive, fearless way.” Craig Manning – The Fearless Mind
Amy Jolley, Director of Finance, is PRIME’s newest powerhouse when it comes to all things finance and business development. Amy works directly in support of the CFO to lead a growing finance team of four. Amy and her team oversee all financial reporting, accounting, human resources, payroll, and data analysis in addition to a huge emphasis in defining business processes, key metrics and roles at PRIME. She has always been “people” focused and has set her sights on high performance training to help develop roles and career paths at PCS.
Amy has been in finance for more than 30 years and started her professional career when she was just 16-years-old as a point of sale person at K-Mart, before she moved to a hardware store as a purchasing agent for several years. Amy’s first opportunity at a CPA firm was in the audit department at Squire. Over the 16 years she spent at Squire, Amy saw the company triple in size and worked various roles in recruiting, controller work, CFO work, technology, accounting processes and more. Amy had the opportunity to join Advanced CFO for several years as well as taking on Finance Director and CFO roles in software development and private jets before joining the PRIME team.
Amy is proud of the emphasis she’s placed on people development over the course of her career and believes that with the proper training and business processes in place, a company will thrive. In her free time, Amy’s two children are her world. She loves taking on personal challenges and has proudly accomplished four Ironman, over 70 triathlons, 3 Ragnar races and a Spartan in her lifetime.
IT & Systems Manager
“Always do the right thing. It’s the motto of this company, it’s the motto of my life. You do things in life and you can get so much further if you just do it the right way for the right reasons.”
When it comes to handling anything with electricity in the office, you can bet Matt Harward is involved! Matt has been PRIME’s IT & Systems Manager since he started the company with his brother, Steve, in 2012. Matt oversees all Salesforce and phone system administration and is the genius behind all computer setup and repair around the office. Matt was one of the driving forces to implement Salesforce at PRIME in 2018. He also recently played a critical role in implementing “Five9,” a phone system that enables the company to track data in real time, increasing employee efficiency and sales.
Matt is self-taught and has always had a knack for technology. His IT journey began in the small Southern Utah town that he grew up in, where there was “always a need to fix computers or wipe viruses.” PCS is literally Matt’s family – he started the business with his mother and brother and would do anything for it. Matt loves camping but his main hobby is spending time with his family – he has two teenage girls and is trying to soak up all the time he has left while they are still under one roof together!
HR & Data Analyst
“I think my passion for PRIME comes from truly believing in our services and what we have to provide people. Really believing in the value of what we can offer.”
The day-to-day PRIME business cycle starts with Andi Whitesides, who has served as the HR & Data Analyst since October 2020. Her role is broken down into two critical parts – HR and data analysis. Andi specializes in recruiting, hiring, interviewing, and onboarding new team members and also provides reporting for partner success. Andi recently rolled out and implemented a brand new HR system, enabling PRIME to level up when it comes to managing employees and tracking attendance. She starts her day by managing our partner lead process and monitoring the flow from each partner, which makes the entire PRIME world go round. She recently implemented a new system to streamline that process.
Previously, Andi was the Program Director and Club Director at Boys & Girls Clubs of Greater Salt Lake, where she ran day-to-day operations and managed teams of people. She has a Master’s degree in Business Administration from Western Governors University and a Bachelor of Social Work from the University of Utah. In her free time, Andi loves to be active! You can find her outside hiking, golfing, skiing, camping or pushing her limits in group fitness classes.
“What is grit really? It’s a word that’s been used to describe everything under the sun but it means something specific. When things get hard, you push harder. When you fail, you get back up stronger, when you don’t see results, you don’t get discouraged, but you just continue to pound away day after day with the relentlessness, consistency, heart and passion. That’s grit.” -Ben Bergeron
Eliza Goldhart is the Executive Assistant to Steve Harward, Founder and Visionary of Prime Corporate Services. She is known as the “jack of all trades” around the office and primarily manages his calendar, email support, and various day-to-day tasks. In addition, Eliza helps with affiliate management and mapped out an affiliate “onboarding system” to create and manage partnerships effectively when she started.
Before PRIME, Eliza was the Executive Assistant to the CEO of Ken Garff Automotive for five years, where she helped executives with day-to-day tasks, planned and executed company events, and worked to grow the diversity and inclusion department. While she was there, only 20% of the company was female and less than 3% of women were at the executive level. Because of that, she built out a committee and led a bi-monthly Women Empowerment speaking series plus additional strategies to implement change.
Eliza was a recruiter at Qualtrics for several years out of college, where she worked with new hires and planned and executed recruiting events to help grow the company. During college, she was a Floor Manager for lululemon. Eliza played soccer at Westminster College in Pennsylvania for three years before she moved back to Utah and graduated from Utah Valley University with a bachelor’s degree in business. In her free time, she is very passionate about wellness and spends a lot of time cross-training and coaching at her gym, hanging out with her two dogs, and is in the process of completing her nutrition certificate.
Chief Financial Officer
“You can have everything in the world that you want if you just help enough people get what they want.”
Webb is the “guy who takes care of all things money” at PRME. Chris is the Chief Financial Officer and manages payroll, accounting, and all internal bookkeeping and financial reporting for the company. He also works closely with PCS affiliates to manage their payout and any external reporting for their earnings.
Over the last ten years he’s worked for PCS, Chris has processed more than 500 payrolls and more than 20,000 payout reports for affiliates. Before PRIME, he started his own bookkeeping company in 2006 called “Your Personal Accountant,” where he managed about 60 to 100 clients per month, ranging from affiliate brokers, to insurance companies to restaurants. That’s how he met Steve Harward, the founder and CEO of PRIME and quickly grew a strong relationship. Chris excels at networking and his bookkeeping business took off for about 15 years, before he was promoted full-time at PRIME in 2020 and closed the business.
Chris graduated Magna Cum Laude from Utah Valley University with a Bachelors Degree in Accounting. He is a certified professional bookkeeper from Universal Accounting and got his real estate license before starting his bookkeeping business. Chris served a mission for the LDS Church in Hungary and can speak Hungarian fluently. In his free time, he loves spending time with his wife and children and can play both the piano and guitar. They live in a small town in Utah, where they enjoy “slower-paced” life, the outdoors, and their religion.
“I believe that everything happens for a reason. People change so that you can learn to let go, things go wrong so that you appreciate them when they’re right, you believe lies so you eventually learn to trust no one but yourself, and sometimes good things fall apart so better things can fall together.“— Marilyn Monroe
Lacy Jamison, Marketing Manager, has a keen eye for creativity and oversees all things lead generation and brand at PRIME. She works primarily with the leadership team to execute company webinars, presentations, and events. She is a master content creator and works closely with Tommy, the PCS President, to produce videos and other informative content to share on social media and the PCS website. In addition, Lacy works closely with affiliates to provide updated content and strategy on how they should promote the PCS brand successfully, to generate leads.
Lacy creates all the company’s presentations and oversees strategy for commercials, photo shoots, podcasts, and other advertising opportunities to boost brand awareness. She manages the company’s social media platforms and works hard to maintain the face of PRIME. Lacy is known as the “swag girl” around the office and initiated PRIME’s internal goal-setting program to encourage employees to reach new heights.
Before PCS, Lacy was the Director of Marketing and Promotions at iHeartRadio in Salt Lake City for five years, where she planned and executed events for six local radio stations. Her career started right out of college at Fox 13 News in Salt Lake City, where she wrote and produced more than 250 newscasts. She has a B.A. in Communication and a B.A. in International Studies from the University of Utah and is a number-one Utah Utes fan! Lacy is also a boxing instructor and loves connecting with her community through fitness. She is obsessed with live music and festivals and enjoys spending time with her fiancé, Olde English bulldog, and niece and nephews, every chance she can get.
Vice President of Sales
“Failing to prepare means that you’re preparing to fail.”
Nick Buhelos, Vice President of Sales, oversees the strategy and day-to-day operations of nearly 50 Corporate Advisors on the sales team. His primary responsibility is to ensure his team is delivering the latest and most innovative information to entrepreneurs who are just starting out, during PRIME’s one-on-one business strategy sessions.
Nick oversees all training for the sales team and aligns advisors with new partners during the onboarding process. He is a master script writer and trains with his team on a weekly basis, covering various topics around LLC and Corporation formation, business tax preparation and corporate credit development.
Nick started as a Corporate Advisor in 2016 and has since helped more than 30,000 entrepreneurs structure their businesses and save big on taxes. He played a critical role in structuring the current sales process for LLC and Corporation formation and works hard to keep it fresh and up to date. Nick also leads all of PRIME’s webinars for stock traders interested in opening corporate accounts and guides them through the tax benefits.
Before PCS, Nick worked in various door-to-door and sales management roles around the country for eight years. He graduated from the University of Utah with a B.S. in Communication. In his free time, Nick loves spending time with his girlfriend and his dog – he is obsessed with all things sports, golf and being outdoors.
“When I walk in here, it’s never about me. I have the vision that we are all aiming for the same thing. So I push the company in that direction. Rather than asking ‘what’s in it for me, or how to does this benefit me? My mindset is, it’s about everyone around me and how we can better serve our clients.”
Cody Dorn is one of PRIME’s rockstar sales managers and oversees a team of more than 15 Corporate Advisors. Cody has personally helped more than 15,000 entrepreneurs structure their businesses and is an expert in customer support. His day to day includes sales calls, client outreach and support and developing his team through trainings and monthly goal setting.
Cody has more than 17 years of sales experience and started as a Corporate Advisor in 2019. He has proudly hit the million-dollar sales mark two years in a row and is especially appreciative of the relationships he’s made over the course of his career. Cody was nominated by coworkers as the first person to be featured on PRIME’s “Why Wall,” which highlights individuals who go the extra mile to give back to PRIME. When he’s not busy putting up numbers at PCS, Cody loves golfing and spending time with his wife and children.
Customer Solutions Manager
“Life is tough but so are you, so work hard and play harder.”
Alexis Montano manages the Customer Solutions department, which handles all customer support, billing and customer experience. She started in June of 2022 in the Scheduling & Compliance department and proved herself a force before working her way up to management level about six months later. She is passionate about PCS because she loves helping people grow and become better, and that’s exactly what we do for business owners here at PRIME.
Alexis was a healthcare worker for several years before she made the switch to a business role at PRIME. She has several notable degrees from Arizona State University, including an Associate’s degree in in general studies and science with a certificate in surgical technology, plus a B.S. in Business Communication. When she’s not taking care of our PCS customers, Alexis is happiest spending a sunny day on the lake with her family and friends.
“Do not spoil what you have by desiring what you have not. Remember what you have now was once among the things you only hoped for.“
Tony Farley is one of PRIME’s rockstar Sales Managers and oversees a team of nearly 20 Corporate Advisors. His day-to-day includes taking care of his own clients through business and tax consultations, leading team trainings and one-on-one coaching with his team members to help them grow and excel. Tony started as a Corporate Advisor at PCS in 2018 and has worked with more than 15,000 clients to form and scale their businesses.
Before PRIME, Tony was a Financial Advisor at Northwestern Mutual, then moved to Morgan Stanley for nearly five years. He is especially proud of the financial growth he has experienced since he became an advisor at PCS – something he may have only accomplished as a VP at Morgan Stanley.
Tony has been recognized twice for being a part of PRIME’s “Million Dollar Sales Club” in 2021 and 2022. He graduated from the University of Utah in 2013 with a B.S. in Strategic Communication and has a certificate in Life & Health Insurance. In his free time, Tony loves spending time with his growing family, golfing, tinkering around on his Jeep and spending time outdoors.
“You’re either getting better or you’re getting worse. You’re never staying the same.”
Donovan LaCour was the first salesperson in the company to reach the two-million-dollar mark in one year and currently leads a team of 16 corporate advisors. Donovan started as a lead on LLC and corporation formation and has since transitioned to business tax consultations. He has worked with more than 15,000 clients to help form and manage their businesses since he started at PRIME in 2018.
Donovan’s day to day includes making sure his team is on track with a full calendar, training and helping them develop their skills and knowledge in the industry and understanding KPIs to keep performance levels high. Donovan not only earned the first two-million-dollar club title – but also reached the one-million-dollar mark twice before at PCS. He was named the Salesperson of the year in 2021 and 2022.
Donovan started in door-to-door sales right out of high school and eventually moved into the construction industry. He started his own company as a general contractor doing title work in Seattle before he decided to make the transition back to sales at PRIME. Donovan is passionate about PRIME because he loves educating and talking to people who have the same mindset for financial freedom that he does. PCS has opened the door to incredible real estate investment opportunities since Donovan started and he focuses most of his free time on educating himself on the real estate investment space. Some may call Donovan a workaholic, but he believes ‘when you have a passion, it’s not really work, it’s something that you actually truly enjoy.’
Head of Business Formation
“I’m ready to face any challenges that might be foolish enough to face me.”
Dwight, the Office
Lexie Rivers, Head of Business Formation, has been with PRIME since nearly the beginning and built her department from the ground up. Lexie is PRIME’s expert when it comes to business formation. Her team files entities with the state and IRS and ensures all legal documents are complete before sending them back to clients. Her department also assists clients with any amendments and dissolutions regarding their business.
Lexie started at PCS in 2015 in the Scheduling and Compliance department. After about six months, she was tasked to research and create her own department around business formation. When she first started filing LLCs, the department would typically file 15 a day. Since then, she has worked hard to automate the process and the department files nearly 200 entities a day. Lexie’s department continues to break company records with nearly 3,000 entities filed every month.
Lexie was the first “Why Wall” Recipient at PRIME, which recognizes staff for going the extra mile and inspiring others to reach their goals. She is one of very few “OG” staff who have been at the growing company for more than five years. In her free time, Lexie loves trying new restaurants with her husband, reading and spending time with her family and her two dogs.