We Are PRIME Corporate Services

CEO and Visionary

Steve Harward

“What is the impact the company can offer, what education is the current marketplace starving for, and how can this be a life-changing opportunity for the current employees and partners that are here.”

Steve Harward, CEO and Visionary, founded Prime Corporate Services in 2012 after recognizing there wasn’t anything in the marketplace that specialized in personal asset protection and tax minimization strategies for entrepreneurs. He started the company to chase his own financial dreams and make a true impact on small business owners who don’t know what it takes to be successful. Ten years later, Steve has grown an eight figure-a-year business, enrolling thousands of customers per month with nearly 200 employees. Under his leadership, PRIME has helped more than 100,000 entrepreneurs structure their businesses, save thousands on taxes, and develop millions in business credit.

Steve is an expert in cultivating new relationships and oversees all partner management, while also providing a vision for the future of the business. He has brought on nearly 500 affiliate partners over the last ten years, with a current active list of 135 partners.

Steve’s sales career began in 2007 at Mentoring of America in Los Angeles before he was recruited by two other large companies to help grow and scale the businesses. After realizing his impact and the unique services he could offer, Steve started PCS with a small team of three.

Steve’s “why” falls back on his two young children, Nolan and Zion, as he continues to chase his dreams and prove to them that they can accomplish anything they put their minds to. As PCS sets new milestones and goals, his focus remains on creating an impact for customers and advancement opportunities for the company and his team.

Chief Operations Officer

Darren Jaynes

“I have some really deep-rooted relationships here and it’s more than success and whatever comes with it. It’s about pride, it’s about not letting other people down and it’s about providing a company and an environment that supports other people’s families and makes them feel safe and it’s something they can be proud of and share with others.”

Darren Jaynes, Chief Operations Officer, is the genius behind the strategy of the business and how it operates. Darren has a hand in every single department at PRIME, including everything from lead generation and how those leads are worked, all the way through the sales and compliance process. Most of his time is spent brainstorming and strategizing with other people to improve processes and make the business more efficient.

Darren oversees managers in several departments at PRIME – Scheduling & Compliance, Entity Fulfillment, Customer Solutions, Customer Experience, Marketing, HR, and Data Analytics. He was one of the driving forces to implement Salesforce and manages the CRM tool across all departments. Since Darren started at PRIME in 2018, the revenue has quadrupled without quadrupling staff headcount, due to his execution of strategy and technology.

Before PRIME, Darren spent ten years at Clearlink and has well-rounded experience from various roles there in sales, sales management, marketing, recruitment, hiring, account management, and relationship management. He graduated from the University of Utah with a B.S. in Strategic Communication.

Darren identifies his greatest strength as being the company “quarterback” – he excels at seeing the big picture and how things need to work from beginning to end. In his free time, Darren loves spending time with his wife and three young children. He loves doing anything outdoors – including golfing, boating, skiing, and snowboarding – and is a huge Utah Utes football fan.

President

Tommy Thornburgh

“We’ve come so far and I’m so grateful and proud of what we’ve accomplished over the last 10 years. But I truly believe that we are just getting started. The ceiling of where we can take this, we are still ground level.”

Tommy Thornburgh, President of Prime Corporate Services, gives all the credit to his team for truly making a difference over the last 10 years he’s been at PRIME. Tommy is the brain and face behind all of the company’s webinars, presentations, and events and oversees 50 Corporate Advisors. Under his leadership, PCS has helped over 100,000 entrepreneurs structure their businesses properly. Tommy joined the team as one of three Corporate Advisors. Since then, he has grown his team to include 50 people that are helping more than 400 new entrepreneurs a day.

In addition to getting up on stage and presenting, Tommy takes a lot of pride in PRIME’s ability to grow and scale over the last several years. He started his self-employed career knocking on doors and selling pest control and learned early on what it’s like to pay way too much money in taxes. Tommy worked in sales at Clearlink before taking on his role at PCS.

Tommy has brought on many friends and family to the team and is proud of fostering the close family culture that exists at PRIME today. In his free team, he loves spending time with his wife and one-and-a-half-year-old daughter and appreciates any chance he can get to play a round of golf.

IT & Systems Manager

Matt Harward

“Always do the right thing. It’s the motto of this company, it’s the motto of my life. You do things in life and you can get so much further if you just do it the right way for the right reasons.”

When it comes to handling anything with electricity in the office, you can bet Matt Harward is involved! Matt has been PRIME’s IT & Systems Manager since he started the company with his brother, Steve, in 2012. Matt oversees all Salesforce and phone system administration and is the genius behind all computer setup and repair around the office. Matt was one of the driving forces to implement Salesforce at PRIME in 2018. He also recently played a critical role in implementing “Five9,” a phone system that enables the company to track data in real time, increasing employee efficiency and sales.

Matt is self-taught and has always had a knack for technology. His IT journey began in the small Southern Utah town that he grew up in, where there was “always a need to fix computers or wipe viruses.” PCS is literally Matt’s family – he started the business with his mother and brother and would do anything for it. Matt loves camping but his main hobby is spending time with his family – he has two teenage girls and is trying to soak up all the time he has left while they are still under one roof together!

HR & Data Analyst

Andi Whitesides

“I think my passion for PRIME comes from truly believing in our services and what we have to provide people. Really believing in the value of what we can offer.”

The day-to-day PRIME business cycle starts with Andi Whitesides, who has served as the HR & Data Analyst since October 2020. Her role is broken down into two critical parts – HR and data analysis. Andi specializes in recruiting, hiring, interviewing, and onboarding new team members and also provides reporting for partner success. Andi recently rolled out and implemented a brand new HR system, enabling PRIME to level up when it comes to managing employees and tracking attendance. She starts her day by managing our partner lead process and monitoring the flow from each partner, which makes the entire PRIME world go round. She recently implemented a new system to streamline that process.

Previously, Andi was the Program Director and Club Director at Boys & Girls Clubs of Greater Salt Lake, where she ran day-to-day operations and managed teams of people. She has a Master’s degree in Business Administration from Western Governors University and a Bachelor of Social Work from the University of Utah. In her free time, Andi loves to be active! You can find her outside hiking, golfing, skiing, camping or pushing her limits in group fitness classes.

Executive Assistant

Eliza Goldhardt

“What is grit really? It’s a word that’s been used to describe everything under the sun but it means something specific. When things get hard, you push harder. When you fail, you get back up stronger, when you don’t see results, you don’t get discouraged, but you just continue to pound away day after day with the relentlessness, consistency, heart and passion. That’s grit.” -Ben Bergeron

Eliza Goldhart is the Executive Assistant to Steve Harward, Founder and Visionary of Prime Corporate Services. She is known as the “jack of all trades” around the office and primarily manages his calendar, email support, and various day-to-day tasks. In addition, Eliza helps with affiliate management and mapped out an affiliate “onboarding system” to create and manage partnerships effectively when she started.

Before PRIME, Eliza was the Executive Assistant to the CEO of Ken Garff Automotive for five years, where she helped executives with day-to-day tasks, planned and executed company events, and worked to grow the diversity and inclusion department. While she was there, only 20% of the company was female and less than 3% of women were at the executive level. Because of that, she built out a committee and led a bi-monthly Women Empowerment speaking series plus additional strategies to implement change.

Eliza was a recruiter at Qualtrics for several years out of college, where she worked with new hires and planned and executed recruiting events to help grow the company. During college, she was a Floor Manager for lululemon. Eliza played soccer at Westminster College in Pennsylvania for three years before she moved back to Utah and graduated from Utah Valley University with a bachelor’s degree in business. In her free time, she is very passionate about wellness and spends a lot of time cross-training and coaching at her gym, hanging out with her two dogs, and is in the process of completing her nutrition certificate.

Director of Operations

Jen Thornburgh

“I think being a part of PRIME is amazing and more than anything, the group of people that work inside this building is wild. It’s phenomenal. I genuinely love everybody we work with. And that’s hard to say about a job. Everybody respects each other and cares about each other. It’s impressive.”

Jen Thornburgh, Director of Operations, is known around the office for her fierce leadership, passion, and exceptional ability to motivate others. Jen oversees managers in several departments at PRIME – Scheduling & Compliance, Entity Fulfillment, Customer Solutions, Customer Experience, Marketing, HR, and Data Analytics.

Jen started at PRIME as a Corporate Advisor in 2020, helping thousands of entrepreneurs structure their businesses. In 2022, she moved to the scheduling and compliance department and managed a team of nearly 20 people. She created a new hire training program for PCS and has personally trained more than 30 employees.

Before PCS, Jen was a Financial Advisor at Raymond James and primarily worked with women-owned businesses and individuals. One of her biggest accomplishments is achieving her Series 6, Series 63 and Series 7 licenses. She paid her way through college and graduated with a B.S. in Psychology at the University of Utah. She also earned a certificate in life and health insurance.

Jen lives by the mantra, “act like an owner, be a good mentor and be a good friend,” and influences many around the office to do the same. She created the company’s “Why Wall,” which highlights one individual a month who is nominated by peers for helping others and going the extra mile. In her free time, Jen loves being outside in the sunshine, hanging out with her dogs, and taking group fitness classes. She will take any chance she can get to hang out with her one-and-a-half-year-old niece who is her “absolute love and joy.”

Marketing Manager

Lacy Jamison

“I believe that everything happens for a reason. People change so that you can learn to let go, things go wrong so that you appreciate them when they’re right, you believe lies so you eventually learn to trust no one but yourself, and sometimes good things fall apart so better things can fall together.“— Marilyn Monroe

Lacy Jamison, Marketing Manager, has a keen eye for creativity and oversees all things lead generation and brand at PRIME. She works primarily with the leadership team to execute company webinars, presentations, and events. She is a master content creator and works closely with Tommy, the PCS President, to produce videos and other informative content to share on social media and the PCS website. In addition, Lacy works closely with affiliates to provide updated content and strategy on how they should promote the PCS brand successfully, to generate leads.

Lacy creates all the company’s presentations and oversees strategy for commercials, photo shoots, podcasts, and other advertising opportunities to boost brand awareness. She manages the company’s social media platforms and works hard to maintain the face of PRIME. Lacy is known as the “swag girl” around the office and initiated PRIME’s internal goal-setting program to encourage employees to reach new heights.

Before PCS, Lacy was the Director of Marketing and Promotions at iHeartRadio in Salt Lake City for five years, where she planned and executed events for six local radio stations. Her career started right out of college at Fox 13 News in Salt Lake City, where she wrote and produced more than 250 newscasts. She has a B.A. in Communication and a B.A. in International Studies from the University of Utah and is a number-one Utah Utes fan! Lacy is also a boxing instructor and loves connecting with her community through fitness. She is obsessed with live music and festivals and enjoys spending time with her fiancé, Olde English bulldog, and niece and nephews, every chance she can get.

Head of Business Formation

Lexie Rivers

“I’m ready to face any challenges that might be foolish enough to face me.”
Dwight, the Office

Lexie Rivers, Head of Business Formation, has been with PRIME since nearly the beginning and built her department from the ground up. Lexie is PRIME’s expert when it comes to business formation. Her team files entities with the state and IRS and ensures all legal documents are complete before sending them back to clients. Her department also assists clients with any amendments and dissolutions regarding their business.

Lexie started at PCS in 2015 in the Scheduling and Compliance department. After about six months, she was tasked to research and create her own department around business formation. When she first started filing LLCs, the department would typically file 15 a day. Since then, she has worked hard to automate the process and the department files nearly 200 entities a day. Lexie’s department continues to break company records with nearly 3,000 entities filed every month.

Lexie was the first “Why Wall” Recipient at PRIME, which recognizes staff for going the extra mile and inspiring others to reach their goals. She is one of very few “OG” staff who have been at the growing company for more than five years. In her free time, Lexie loves trying new restaurants with her husband, reading and spending time with her family and her two dogs.

Vice President of Sales

Nick Buhelos

“Failing to prepare means that you’re preparing to fail.”

Nick Buhelos, Vice President of Sales, oversees the strategy and day-to-day operations of nearly 50 Corporate Advisors on the sales team. His primary responsibility is to ensure his team is delivering the latest and most innovative information to entrepreneurs who are just starting out, during PRIME’s one-on-one business strategy sessions.

Nick oversees all training for the sales team and aligns advisors with new partners during the onboarding process. He is a master script writer and trains with his team on a weekly basis, covering various topics around LLC and Corporation formation, business tax preparation and corporate credit development.

Nick started as a Corporate Advisor in 2016 and has since helped more than 30,000 entrepreneurs structure their businesses and save big on taxes. He played a critical role in structuring the current sales process for LLC and Corporation formation and works hard to keep it fresh and up to date. Nick also leads all of PRIME’s webinars for stock traders interested in opening corporate accounts and guides them through the tax benefits.

Before PCS, Nick worked in various door-to-door and sales management roles around the country for eight years. He graduated from the University of Utah with a B.S. in Communication. In his free time, Nick loves spending time with his girlfriend and his dog – he is obsessed with all things sports, golf and being outdoors.

Affilate Relations Manager

Ryan Anderson

“I really do believe in the cause or purpose of what we’re doing here. Ronald Regan once said, ‘You want to get something done, give somebody a checklist and they’ll get it done. But if you want to change the world, give somebody a cause or a purpose.’”

Ryan Anderson is an expert at relationships after spending 24 years in network marketing, across 28 international countries. His primary focus at PRIME is driving leads and building out and maintaining partner relations. He oversees all partner onboarding from start to finish and highlights the life cycle through partner recognition programs and incentives.

Ryan got into the corporate side of network marketing right out of college. He has worked with tens of thousands of entrepreneurs around the world in various roles from warehouse distribution and transportation, to driving sales funnels as CEO, chief sales officer, operations, and marketing. Ryan’s greatest strength is creating simple onboarding processes and systems in complicated situations. He came to PRIME to “merge” the world of networking marketing with PRIME’s expertise – most entrepreneurs understand how to sell and present their products, but they never actually come full circle with understanding how to operate a business, file taxes, and earn money from it.

Ryan graduated from Utah Valley University with a B.S. in Business Management and B.S. in Marketing. In his free time, he is a professional auctioneer and loves organizing charity auctions with his family. He has a degree from the College of Western Auctioneering. Ryan is obsessed with restoring classic cars from the 50s, 60s, and 70s and loves spending time with his family.

Scheduling & Compliance Manager

Ember Burnum

“PRIME cares. Not many workplaces show the level of support as PRIME, every person that walks in this door no matter how long they are here leaves not just a better worker, but a better person. Something about the people and environment pushes growth whether you intended it or not. Everyone here has your back, all the way up to the CEO.”

Ember Burnum is the rockstar who manages one of the largest teams in the building. She oversees nearly 20 people in the Scheduling & Compliance Department who are responsible for scheduling appointments, filling calendars and walking customers through agreements once they’ve purchased a service at PCS. Ember started on the Scheduling & Compliance team in 2019 before she was promoted to Assistant Manager, and most recently, Manager.

Ember started working as early as nine-years-old as a dance teacher and has quickly worked her way up to management at every job she’s had. Previously, she worked in the restaurant industry before managing a Taco Bell for three years. Ember is known as a positive force around the office and goes above and beyond to support her team and co-workers.

Ember is the ultimate free spirit and loves to travel, attend concerts and festivals, try new things, create art or music, be outside, write rap and poetry, spin fire, dance, read and do yoga.

Customer Solutions Manager

Alexis Montano

“Life is tough but so are you, so work hard and play harder.”

Alexis Montano manages the Customer Solutions department, which handles all customer support, billing and customer experience. She started in June of 2022 in the Scheduling & Compliance department and proved herself a force before working her way up to management level about six months later. She is passionate about PCS because she loves helping people grow and become better, and that’s exactly what we do for business owners here at PRIME.

Alexis was a healthcare worker for several years before she made the switch to a business role at PRIME. She has several notable degrees from Arizona State University, including an Associate’s degree in in general studies and science with a certificate in surgical technology, plus a B.S. in Business Communication. When she’s not taking care of our PCS customers, Alexis is happiest spending a sunny day on the lake with her family and friends.